The showroom of signature suggestive Aqua Creations in Tel Aviv

We have discovered a “little gem” of a trademark that we love: The new showroom of the firm Aqua Creations, opened a few months ago in Tel Aviv. This is the first flagship store of the firm led by designer Ayala Serfaty, devoted to its suggestive lighting and furniture designs.
This new showroom has been designed by architects Mamon, who had resorted to the use of natural materials for decorating walls and ceilings. The space is treated as a large pallet of untreated wood, a framework that enhances the aesthetic presence of suggestive light sculptures. Among them are the pieces of his new collection Apalaya, lighting inspired by organic forms of jellyfish at sea. The pieces are traditional design but with high technical development. The aesthetic result of the work lies between art and design object.
The showroom is partner to the official representative of Aqua for Israel, who also distributes other furniture and lighting companies (Moroso, Foscarini, Fontana Arte, Via Bizzuno and Prandina.

Sefarty Ayala finished his training as a designer at the Middlesex Polytechnic in London. He founded his company in 1994 and since then their particular creations are exhibited in prestigious museums and public spaces around the world (in the MoMA and the Museum of Arts and Design in New York, the Museum Beeld Aan Zee Netherlands, the Design Museum London …) In Spain, the Hotel Arts, Barcelona, or Valencia Oceanographic restaurant, shine your fixtures.